What our generative engine optimization covers
AI assistants build answers from facts they can trust. Our job is to make those facts about you clear, consistent and easy to quote.
- AI visibility audit: we test the questions your customers ask and record how each assistant describes you and your competitors.
- Entity and schema work: structured data, consistent business details and profiles that tell machines exactly who you are.
- Answer-ready content: pages that answer real questions in clear, quotable language with facts, numbers and sources.
- Authority building: mentions on trusted sites, directories and industry publications that AI systems rely on.
- Technical access: making sure AI crawlers can read your site, including an llms.txt file and fast, clean pages.
Why GEO matters now
Researchers from Princeton, Georgia Tech and other institutions published a study on arXiv that found that adding citations, statistics and quotations to content can raise its visibility in AI generated answers by a significant margin. As more people ask AI tools for recommendations instead of scrolling search results, being part of that answer becomes a new source of leads.
How our generative engine optimization works
- Benchmark: we measure your current presence across the major AI assistants.
- Fix the foundations: schema, entity data and technical access.
- Publish and earn mentions: clear content on your site and trusted third party sources.
- Track monthly: prompt tracking and AI referral traffic, with a short report and next steps.
Who needs generative engine optimization
GEO is most valuable for service businesses, software products and consultancies whose buyers research before they contact anyone. If customers often ask questions like “who is the best provider for this in my city”, AI assistants are already shaping their shortlist.
Works best with classic SEO
AI assistants often draw on pages that already rank well, so we pair this work with search engine optimisation to strengthen both at once. Our chat and voice agents can then turn new visitors into leads. Browse all our solutions or contact us to start.